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“Why should I trademark my brand? My business has been running for so many years and I have never encountered any problems?”
“Aiya, trademark for what? I don’t want to waste money doing that!”
“What’s a trademark?”
These are some of the questions that arise when business owners are approached by trademark agents regarding the possibility of trademarking their brands. Typically, when business owners are hesitant to trademark their brands, it’s because they aren’t aware of the significance of a trademark. In this article, we’ll talk about the fundamentals of trademark registration and understanding its importance and benefits.
According to the World Intellectual Property Organization (WIPO), a trademark is a sign capable of distinguishing the goods or services of one enterprise from other enterprises. Some of the world’s most popular trademarks like Apple, Google and Disney instantly evoke recognition among consumers.
A registered trademark distinguishes your goods and services, making it easier for consumers to identify and choose your products over competitors’.
Consumers often perceived trademarked goods and services as more reliable and trustworthy, fostering loyalty to your brand.
Registering a trademark grants you exclusive rights to use the mark, preventing others from exploiting your brand identity without your permission.
Over time, the value of a trademarked brand tends to appreciate, potentially becoming a valuable asset that enhances the business’s overall worth.
Before applying for a trademark, it is important to conduct thorough research to ensure your chosen trademark is available, as failure to do could lead to legal complications and potential challenges to your brand’s ownership.
(https://www.linkedin.com/pulse/importance-trademark-gracenadvocates)
It is important to note that while trademark registration protects the brand within the jurisdiction that it’s registered, this protection may not extend globally. Thus, businesses might have to explore international trademark registrations, such as the Madrid Protocol. (https://www.quora.com/If-a-company-has-a-trademark-in-one-country-does-that-company-have-trademark-protection-in-other-countries)
Trademark Registration is a strategic investment for the long-term success of a business. It is important to note that a brand is more valuable than its entity. Especially in today’s era of globalised marketplace, where due to the influx of goods and services, branding plays a crucial role in creating an identity and personality for your business, which in return will give you an edge in the competition.
Trademark registration in Malaysia puts a stamp of authenticity on your brand’s goods or services–your hard work.